2012 Annual Report

Sharing the Gospel

Our goal, in the words of Dr. Stanley, is to get the gospel to “as many people as possible, as quickly as possible, as clearly as possible, as irresistibly as possible, through the power of the Holy Spirit to the glory of God.” Here are some ways we’re doing that.

Television

After 35 years of producing In Touch with Dr. Charles Stanley, we continue to discover that viewers are hungry for rich biblical content that speaks to their struggles and nurtures their desires to pursue a life devoted to Christ. Currently in the U.S., close to 115 million households have access to our programming through our 558 English and 32 Spanish affiliate stations.

In Touch continues advancing its global footprint, airing in 56 languages on 192 stations across the world.

In Touch continues advancing its global footprint, airing in 56 languages on 192 stations across the world. Recently, we’ve expanded programming to such locations as Honduras, Paraguay, Australia, and El Salvador. New partnerships are also forming with emerging broadcasters who desire to provide gospel programming in their home countries. In November, for example, a technical team traveled to Bulgaria to provide training and consultation to create local Christian programming.

In Touch reaches into people’s living rooms and into the workplace, into hospitals and prisons and nursing homes, gracefully sharing Christ’s love with those who might otherwise be missed. Often, notes of thanks arrive at our offices, but we want to pass this gratitude on to you. You are our partners in this work, and we are grateful.

Close to 115 million U.S. households have access to the In Touch TV broadcast.

We currently reach 162 countries with our TV broadcasts.

Current number of TV & radio outlets outside the U.S.

189
1,434

New Radio & TV Languages Added in 2012:

×
Haiti
Creole
×
Mali/Ivory Coast
Bambara
×
Burundi
Kirundi
×
Mongolia
Mongolian
×
Nepal
Nepali
×
Peru
Quechua
×
Bulgaria
Bulgarian broadcast
×
Finland
English, with Finnish subtitles
×
Iceland
English, with Icelandic subtitles
×
Norway
English, with Norwegian subtitles

In Touch goes to every country in the world by way of radio, TV or the Internet.

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Phone
1-800-789-1473
Mail
In Touch Ministries
P.O. Box 7900
Atlanta GA 30357

Radio

In Touch’s listening audience continues to grow. Through station affiliates, we can reach most every part of the world. We continue to receive stories of gratitude and tender letters recounting how God has met our listeners in profound ways.

Though radio has long been an important tool in our ministry efforts, this is also where we see numerous energizing possibilities. With our recent launch of the In Touch Radio Network and Radio Cadena En Contacto—our English- and Spanish-speaking 24/7 online radio stations—we can truly deliver our full programming to every corner of the globe, every hour of the day. We already have new friends listening from Japan to Chile and from France to Brazil.

Next year, the frontier will be pushed further into the exploding global trend of mobile broadcasts. While vast numbers of people outside the U.S. do not have access to computers, they do often have a cell phone. In Africa, Asia, and Europe, mobile formats are multiplying at a dizzying rate, and In Touch intends to be in this new territory offering good news.

This online network is not only for global listeners but also for those in the U.S. and Canada. Whether exercising, working, or traveling without access to a radio, listeners will be able to tune in through their phone, computer, or any mobile device.

These emerging opportunities are doubly exciting, for while we are extending our reach in dramatic fashion, we will be able to do so at very reasonable cost, relative to traditional distribution. And because we manage our own network, we can guarantee the consistency of the listener’s experience.

Future expansion possibilities includes adding more languages and becoming a network hub for other stations. We pray that by connecting with us, the listener will connect with the God who loves them.

In the U.S., 87,891,000 listeners have access to our program.

Globally, In Touch airs on 1,434 stations.

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Phone
1-800-789-1473
Mail
In Touch Ministries
P.O. Box 7900
Atlanta GA 30357

Instant Access Discipleship

In the past year, we created a new digital resource to provide an increasingly active and integrated ministry hub. The fresh design of our app—for smartphones and tablets—creates space for forming more direct and responsive relationships with those we serve. Utilizing simple, elegant design, we created a section tailored for those exploring faith, as well as a section for those seeking help in their ongoing life of discipleship.

Our ability to form meaningful relationships continues as our online community provides multiple points of contact, from Twitter to Facebook to YouTube. However a person might choose to connect digitally, our door stands open. For instance, videos posted jointly to YouTube and our site offer a seamless connection where Dr. Stanley responds directly and personally to questions from readers and viewers.

Over the past months, we redesigned our online store, watched our phone apps increase in downloads, and launched two 24/7 online radio stations, one for English listeners and one for Spanish listeners. These new networks multiply our ability to reach new friends in ways that are both inexpensive and readily accessible whenever they are in need of spiritual encouragement. Our global community truly allows for shared ministry, as more than 250,000 partners joined with us in our quarterly prayer efforts.

In the year ahead, we’ll break more new ground. We will refresh our phone app by adding new content and enhancing the design. We will engineer discipleship content that probes even deeper and invites people into fuller faith. In order to serve the swelling number of mobile users, we will craft our entire site to be mobile- and tablet-friendly. The past year was filled with expansive possibilities, and we aim to boldly say ‘yes’ whenever God’s opens a new opportunity in 2013.

Podcasts

Four podcasts are currently available through iTunes, which have been collectively downloaded 83,000 times throughout the last year.

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Phone
1-800-789-1473
Mail
In Touch Ministries
P.O. Box 7900
Atlanta GA 30357

In Touch magazine

While the publishing world faces tumult and upheaval, with numerous magazines closing and many more experiencing subscription decline, we are immensely grateful for the vitality of In Touch. Each month of 2012, 1.5 million subscribers received our magazine—an increase of 60 percent over last year. In addition, another 2 million issues were distributed through various outlets.

As our distribution grows, so does our content. In 2012, we expanded to 56 pages, and in April of this year we’ll expand again to 64 with a complete redesign. Designers and industry professionals remark on our magazine’s artful quality, appreciating our holistic vision for presenting Christ in ways that are both truthful and beautiful.

Along with our crisp redesign, we have also crafted a fresh editorial plan for 2013. Believing the Christian life is an indelible combination of being and doing, we will come alongside those desiring an encouraging guide for following the Way of Jesus.

We appreciate the steady correspondence expressing how our readers have met Jesus in our pages, and some of our favorite letters come from prisoners. Even though they are locked away, these inmates express how they are encountering liberating freedom in Christ for the first time. They recognize that they are forgiven and that God has made them new. They have found hope in God.

Prisoners, like all subscribers, receive In Touch at no cost, and this has always been a distinguishing mark for our magazine. Given current market conditions, the practice of never charging for subscriptions is truly remarkable. However, this gift provides an immediate, concrete expression of the salvation proclaimed in our pages: salvation that is completely free and entirely a gift. Of course, we can only offer this gift because of the generosity of our partners. Thank you for helping us extend Christ’s love with no strings attached.

Each month of 2012, 1.5 million subscribers received our magazine—an increase of 60 percent over last year.

2012 Distribution

16,341,489
1,373,833
558,328
English (Domestic)
Spanish (Domestic)
English (International)
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Phone
1-800-789-1473
Mail
In Touch Ministries
P.O. Box 7900
Atlanta GA 30357

Connecting

Over the last year, we’ve connected with our partners throughout the world through a variety of mediums.

Social Media Growth

Social media has become a great way to connect with partners—from sharing daily devotions to showing behind-the-scenes images of life inside In Touch Ministries. Over the summer, we gathered more than 1,900 greetings to pass along to Dr. Stanley on his 80th birthday. We’ve also used Facebook (along with Twitter and YouTube) to collect responses to the question: What emotion are you dealing with right now? The responses helped to craft Dr. Stanley’s message series “Healing Damaged Emotions”—one of our best received series to date.

Contact Center

When partners respond to Dr. Stanley’s message, the magazine, or some other In Touch initiative, our team in the ministry’s contact center are often the first to respond. They’re on the front lines daily, dealing with everything from product orders to prayer requests. Our team also works closely with the Christian guidance department, which helps partners who have spiritual questions.

From October 2011 to September 2012, our team responded to 29,916 emails

How Do Our Partners Communicate?
  • 47% by mail
  • 34% by phone
  • 19% by web and email
In What Language?
  • 90% English
  • 10% Spanish

Christian guidance department

Sometimes our partners need some extra help. That’s where our team of trained counselors come in, offering encouragement or answering theological or other spiritual questions through mailed correspondence and hand-selected resources.

Top Ten Question Topics Received by Christian Guidance

  1. 1.  Bible and theology
  2. 2.  Grief, death, and dying
  3. 3.  Spiritual growth
  4. 4.  Health
  5. 5.  Depression
  6. 6.  Church issues
  7. 7.  Family relationships
  8. 8.  Marital discord
  9. 9.  Non-family relationships
  10. 10. Children

Sunday Night with Dr. Charles Stanley

“Sunday Night with Dr. Charles Stanley” was an online airing of classic In Touch broadcasts from the 1990s. We averaged more than 5,500 unique page views per week—more than 3,000 of those coming from people visiting intouch.org for the first time.

Discipleship Trips

In 2012, Discipleship Trips visited 10 countries. Trip volunteers come from throughout In Touch and spend their time delivering Messengers, discipling pastors, and distributing Life Principles Bibles.

Here are just a few photos from a recent trip.

This Is My Story

In the spring of 2012, we asked magazine readers to tell us stories of God’s faithfulness in their lives. More than 3,000 responded. Here's one story we received.

Centered in the Storm

A woman abandoned by her husband comes to terms with the storm in her heart—and the God who cares about even the tiniest of hummingbirds.

My head hung low as I walked to the barn to get the tractor. The past 17 days had been hot and arid, so I figured this day would be no different. But somehow it was. The air felt heavy enough to cut with a knife. My head jerked upward at the sound of thunder, just in time to see lightning flash across the dark sky. Par for the course, I thought.

My husband of 17 years had decided he no longer wanted me. In fact, he wanted everything but me, and I gave it to him so we could part in peace. Yet God in His providence gave me a place to lay my head and all the necessities of life, and I was grateful. Yet sometimes I could feel the storm of hurt and anger brewing inside of me.

Standing by the barn, I felt the wind start whipping and made my way back to the house. A trashcan and lawn chairs tumbled against the fence. But instead of retrieving them, I watched a fluttering ruby-throated hummingbird try to dip its beak in the nectar feeder as the wind continued to blow it out of his reach.

The rain began to pour down. I stood inside the screen door worrying about where the hummingbird would find refuge. I watched as he flew from the feeder to a sliver of bark on the trunk of an old maple tree. The tree protected him from the gusting wind and rain, while the leaves and limbs overhead thrashed in pure chaos. Several branches fell to the ground, but the bird was safe and serene on his bit of bark—not a one of his tiny feathers ruffled. I had never seen a hummingbird sit so still for so long. Watching him quieted me as I sensed God Himself was holding that little bird.

And then I sensed Him speak to me. Be still and know that I am God.

The wind and rain kept falling, yet my tears and inner turmoil ceased. God’s love enveloped me. I knew He was holding me in His sheltering arms and that I would never be alone.

Read more

What’s the Answer?

Our “What’s the Answer” videos ask tough spiritual questions, and our website offers sermons and resource materials to help answer them. The videos have been aired on several affiliate stations in hopes of introducing more viewers to “In Touch with Dr. Charles Stanley.”

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Partner with us
Phone
1-800-789-1473
Mail
In Touch Ministries
P.O. Box 7900
Atlanta GA 30357

Closing Prayer

Join Dr. Stanley in giving thanks to God and praying for our continuing work in 2013.

Watch the video